Book Recommendation

Seth Godin's "Meatball Sundae: Is Your Marketing out of Sync?"

This book should be read by the CEO on down the line. An understanding of Seth's thesis will help companies:

• avoid out-of-sync and therefore costly forays into new media
• judge how their enterprise fits in this age of atomized information and unlimited channels
• align behavior with stories

"Meatball Sundae" should be read by educators for insights concerning how attention is won and information is sought and consumed.

The book should be read by parents for a reminder of the market of ideas, products and services available to their children and grandchildren -- choice is king and we can educate our children about their power to shape their own consumption.