December 26, 2007

Reaching an Audience

Thanks to Todd for pointing me to this Wired article about music distribution.

From the article:

What is called the music business today, however, is not the business of producing music. At some point it became the business of selling CDs in plastic cases, and that business will soon be over. But that's not bad news for music, and it's certainly not bad news for musicians. Indeed, with all the ways to reach an audience, there have never been more opportunities for artists. [Emphasis is mine.]

Concerning "reaching an audience," refer to my post about attention share. Artists and marketers seek an audience. So do educators.